In April 1946, this amazing new, functional and innovative mode of transport was presented to the general public for the first time in a Golf Club in Rome. The shield was embossed with a new logo which replaced the previous Piaggio Aircraft emblem. Vespa was an immediate success and gained extensive media interest as well as public curiosity, surprise and even skepticism.

The first sales of Vespa where managed through a small dealer network and the price of the standard model was 55,000 lire, while the deluxe version was sold for 66,000 lire

 
     
  In year 2015 – the 40th anniversary of the foundation of Giorgio Armani and the 130th birthday of the Piaggio Group – Emporio Armani has designed a special version of the Vespa 946. In keeping with Armani’s signature subdued colour palette, the designer has come up with a special combination of greys with subtle hints of green visible only under particular light conditions for the project. The metal parts have a satin finish, and create an opaque effect in line with the finishing touches of the body. The words ‘Emporio Armani’ appear on the side, while the iconic eagle logo of the brand sits above the headlight
     

For its Seventieth anniversary, Piaggio group makes a tribute to the best loved scooter of all time, with a special version of it

Visit our official website to get more info about the 70th anniversary edition

 
 
   
 
 

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