Established in Italy in 2007, Antony Morato is an international menswear brand owned by Essedi SPA. The brand produces several collections including footwear, bags and leather accessories’ collections. Rooted in the Italian culture and style, it embodies an innovative idea of Menswear, enriched by a cosmopolitan attitude and looking at the fashion and life-style of the major international cities as a source of inspiration. Ever eager for fresh ideas, the brand’s contemporary design turns to a new generation of male consumers, who are aware of their own style and live Fashion as a way to express themeselves, their image and their vision of the World. The product design follows this “new man” through every moment of the day, giving him the chance to make his own stylistic choices, thanks a true total look offer, a proper quality/price balance and an ever innovative suggestion.

The brand born from the vision and talent of Lello Caldarelli in 2007. Since then he has been the President and Creative Director. After an initial distribution limited to Italy, the brand expanded to over 50 countries by 2012. Italian Fashion industry publication Pambianco News inserted Antony Morato in 2011’s list, Le Quotabili, ranking the top 50 fashion and luxury companies quoted on the Italian Stock Exchange. In 2014 the brand is going to overcome the turnover of 90 million euros – about 40% of which in Italy and the remaining 60% abroad – with two headquarters in Germany and Spain, in addition to the Italian head office. By the end of 2014 the target is a growth in export rate to 70% of turnover. This is definitely one of the fastest-growing companies in the whole Italian Fashion business history.

The brand has been consistently positioned in over 3000 multi-brand stores worldwide by a network of experienced professionals. Antony Morato is mostly positioned in more than 50 countries, mostly sited in primary locations in urban centres. Thanks to the commercial growth and to an increasing demand for its products, the company undertook an ambitious expansion plan with the help of selected local partners, who fostered the brand penetration at its best.

At the beginning of June 2015 the Internationality business development of Antony Morato was increased with the addition of the first flagship store in Indonesia presented by UTOMOCORP. The Flagship store which located in Pacific Place Mall 2nd Floor has more exclusive concepts on promoting service and customer satisfaction. Some services that is provided by Antony Morato Indonesia are: Pick up service customer, exclusive lounge and packaging with the highest quality.

Antony Morato has three different kind of lines in each collection, The Black Collection for men who dare to try something new with a touch of edgy. It has variant way of look ranging from casual style to formal style. While the Gold Collection existed for denim lovers with an exclusive quality available for men who wants to have the casual look or semi-formal. And also there is Silver Collection dedicated for men who wants to have a sporty look yet stylish.